Wayne, N.J.-based Toys R Us embarked an integrated store strategy in 2006, and since then has converted more than 100 traditional stores in the United States to the Side-by-Side format. In 2007, the company opened the first of its new 60,000-square-foot R Superstores, which feature full-size Toys R Us and Babies R Us stores under one roof.
By the end of the year the company will have have 21 new stores, including 11 R Superstores and 10 Side-by-Side locations as part of the initiative to bring Toys R Us and Babies R Us together under one roof in an integrated store format. As part of it portfolio upgrade, Toys R Us is also remodeling 23 existing locations to the Side-by-Side format.
From September 1st, Teed-Murch will oversee the operations and business activities for the company’s Toys R Us and Babies R Us stores and e-commerce channel in Canada.
As part of its continuing strategy to develop more combined Toys R Us and Babies R Us stores, Toys R Us Inc. said it is incorporating environmental features in 44 new and remodeled locations.