Serta, the largest U.S. mattress manufacturer, will end its business relationship with Donald Trump after he made disparaging comments about Mexican immigrants.
Serta was first to introduce a plusher Pillow Soft® mattress. This new construction countered the theory that you needed a hard mattress for proper back support.
“Serta values diversity and does not agree with nor endorse the recent statements made by Mr. Trump,” the company said in a statement Wednesday. Serta is “in the process of unwinding our relationship.”
Another industry first! Serta introduced a continuous coil innerspring in its Serta Perfect Sleeper line that provided better support to the shoulders, back and hips.