"We think the company needs to reduce the current price by $100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June E3 at the latest," the analyst added.
Sony will announce a PS3 price cut following the end of its financial year on 31 March. We will have to put up with another month and a bit of rumours until we know for sure how much that price drop will be.
I would hope we would get one more big PS3 price cut to end the generation. Manufacturing custom Cell processors can’t be as cheap as many think since Sony is only person asking for them.
The rumours that a PS3 price cut is to be announced this coming Easter holiday intensified this week, as Sony approaches the end of the current financial year on 31 March.