In addition to detailing the Wii U console tech, Forget the Box also laid-out the prices of key Wii U controller components – resulting in an, as mentioned, overall production costs of $180 per console/controller package and, subsequently, a launch retail price that is likely at (or above) the $300 mark:
The whole world may have financial problems, but with a recent 40% drop in sterling against yen, Nintendo has decided they need to readjust the trade price of the Wii in the UK. The trade price is the set amount Nintendo sell the console to retailers for. This increase could see retailers up the price of the console instores an £18 to £20 – otherwise they would be making a loss selling item.
Washington: Nintendo Co. announced Wednesday that it is cutting the price of its Wii U video-game system as it braces for the fall release of competing consoles from Sony and Microsoft.
Nintendo will reduce the price of the Wii U deluxe set from $349.99 to $299.99, effective September 20. The company will also release a Wii U bundle featuring "The Legend of Zelda: The Wind Waker HD," a remake of the 2003 game, that will also be available September 20 for $299.99.
On August 28, 2013, Nintendo announced that the Premium / Deluxe 32 GB model would drop in price from US$349.99 to US$299.99 in North America. The price drop took effect on September 20, 2013. In Europe, Nintendo didn't confirm a formal price cut since individual retailers set their own prices. However, starting October 4, 2013, the company reduced the wholesale price of the system to retailers. Coinciding with the system's price cut, Nintendo released a limited edition Wii U Deluxe Set bundle. The bundle included a black Wii U console with 32 GB of storage, a black Wii U GamePad decorated with a golden and other thematic symbols, a download code for the game and, in North America, a digital copy of , a collector's book about series. In Europe, Nintendo also released a limited edition Wii U Premium Pack bundle. Both European bundles featured a 7-day trial of the service. Nintendo did not cut the price of the Wii U in Australia or New Zealand nor did it release any of the previous bundles in the regions.
Wii - All Wii Accessories and Games | GameStop
Wii U - Nintendo Wii U Games and Accessories | GameStop