And based on loads of exclusions and fine print in the policies, and the many instances of shoppers requesting price matching only to be confusingly turned down, it appears as if even when you do ask, there’s a chance you won’t get prices matched.
For retailers, the true power of a price-matching guarantee lies in the way they make stores seem exceptionally generous, without necessarily requiring price matching on a broad basis. Some consumers see terms such as price matching or a low-price guarantee and think that a retailer automatically lowers its prices to match the competition. The implicit message sent to shoppers is that the store is looking out for them. But this isn’t how the policies work at all; it’s up to the individual shopper to monitor prices and ask a cashier or customer service representative to match prices. If you don’t ask, you don’t get prices matched.
Amazon () spokeswoman Julie Law said the company does not do what's known as "price matching" or "price protection," though its customer service associates are empowered to make decisions on behalf of the customer when it seems appropriate.
"We've always had a no price matching policy, because we believe we're always making the best pricing decisions on behalf of our customers," she said.
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