The Freight Friend concept is shown in Figure 2.

Freight Friend Screen Shot (Source: MercuryGate; click to enlarge)

Freight Friend Screen Shot (Source: MercuryGate; click to enlarge)

Fisher-Price Thomas Wooden Railway - Oliver's Fossil Freight (Tale of The Brave) (2-Pack)

$24.99
  • Review
  • TAG : MercuryGate Has A Friend In Freight Friend
ADD TO CART
  • “It is perfect for trucking companies, shippers, brokers, 3PLs and freight management companies who are selective about who they work with,” said Monica Wooden, CEO of MercuryGate. “Traditional public bid boards work for some but are too risky for others. FreightFriend opens access to available capacity from carriers familiar to the shipper.”

    “It is perfect for trucking companies, shippers, brokers, 3PLs and freight management companies who are selective about who they work with,” said Monica Wooden, CEO of MercuryGate. “Traditional public bid boards work for some but are too risky for others. FreightFriend opens access to available capacity from carriers familiar to the shipper.”

  • FreightFriend is a private network website for shippers, brokers and carriers. Shippers and brokers post loads that are visible only to the carriers they trust – their “friends”. Carriers post available capacity and regular lanes to one web site, knowing that only their shipper or broker “friends” can see and utilize them. Full radius based searching and matching functionality seamlessly connects the right loads with the right trucks.

    "Social media tools and concepts, which have transformed the way people communicate in their personal lives, are now starting to enter the business realm," said Adrian Gonzalez, Director at Logistics Viewpoints. "One of the key learnings from the consumer experience is that privacy is important. Although you can make information about yourself visible to the general public, most people prefer to share information only with individuals they already trust and have a relationship with. This will be the norm in the business world too, and especially in transportation, where shippers place the reputation of their companies and brands in the trust of their carriers. And the stakes are even greater today with the introduction of the CSA 2010 safety initiative. FreightFriend improves the load posting model by making it relationship-based, thereby reducing risks and uncertainty for all of the parties involved."

  • "Social media tools and concepts, which have transformed the way people communicate in their personal lives, are now starting to enter the business realm," said Adrian Gonzalez, Director at Logistics Viewpoints. "One of the key learnings from the consumer experience is that privacy is important. Although you can make information about yourself visible to the general public, most people prefer to share information only with individuals they already trust and have a relationship with. This will be the norm in the business world too, and especially in transportation, where shippers place the reputation of their companies and brands in the trust of their carriers. And the stakes are even greater today with the introduction of the CSA 2010 safety initiative. FreightFriend improves the load posting model by making it relationship-based, thereby reducing risks and uncertainty for all of the parties involved."

FreightFriend Video How to Gain 100% Visibility Across the Supply

This is the operating reality that any social media technology designed for transportation needs to consider. And it’s a big reason why about “Freight Friend” caught my attention. Here is an excerpt from the press release: