*Kleenex Cottonelle Clean research 2015, n=853

Cottonelle is marketed as  in the UK.

Cottonelle CleanCare Family Roll Toilet Paper, Bath Tissue, 36 Rolls

$21.99
  • Review
  • TAG : My Routine for Beautiful Confidence with Cottonelle
ADD TO CART
  • "We're setting a new standard in what you should expect in toilet paper," says Amanda O'Connor, senior brand manger for Cottonelle. "This is how we highlight our proprietary technology that gives consumers new confidence."

    The ads feature real people -- not actors -- interviewed at the beach in Santa Monica, Calif., after they used the specially-formulated Cottonelle that has tiny "peaks and valleys" in the ripples. A perky British narrator then asks them if they feel "confident" enough to "Go Commando." Two folks actually take her up on the dare -- and emerge sans underwear from the loos. Each shows a wee bit of skin to demonstrate that they have, indeed, removed their undergarments.

  • In an effort to seriously shake-in the $9.7 billion toilet paper market, Kimberly-Clark's Cottonelle brand -- a third place laggard in the cut-throat industry -- is rolling out two new TV spots that dare consumers to "Go Commando" after using its specially-textured "CleanRipple" toilet paper.

    For Cottonelle, it's all about trying to break through the clutter. The brand is trying to the toilet paper market share stranglehold that Procter & Gamble's Charmin brand has held for decades.

    PokéPark 2: Wonders Beyond
    PokéPark Pad entry:
    Her friend Whimsicott does things at her own pace, which sometimes makes Cottonee nervous, even though she's the same way.

  • Episode Pokémon Source Entry
    BW029 Cottonee Ash's Pokédex Cottonee, the Cotton Puff Pokémon. Cottonee shoots cotton to distract its opponent when attacked, and travels around wherever the blowing wind carries it.

    Need to pick up some toilet paper or just want a cheap deal with which to add to your stash? I have just the deal for you! Pick up 2 packs of Cottonelle toilet paper for just $2.99 each at Rite Aid after coupons, +UP Reward and Catalina!

I learned that Cottonelle Cleansing Cloths are sewer and septic-safe.

Cottonelle Fresh Care Flushable Moist Wipes helps you feel cleaner and fresher than toilet paper alone. They give you a shower-fresh feeling that leaves you confidently clean. These soft wipes contain just the right amount of moisture to provide the ultimate clean. Pair with toilet paper to feel your cleanest and freshest every day. Great for the entire family.