Why We Love This
The EquiFit BellyBand helps protect and guard against rubs and sores around your horses girth and sides.
Favorite FeaturesMade in the USA Sizing It Up
12" wide by 3 lengths
Since the tablet version of Popular Science, which has about 70,000 paid subscribers on the iPad version, often features an animated cover, the November issue’s cover will animate and then morph into a display ad for BASF and then finish as a bellyband across the cover. Readers touch the bellyband to dissolve it. The whole process repeats when readers re-engage with the magazine.
The prototype, when touched, dissolved to allow the reader to gain access to the rest of the issue. "You have to touch and engage with the bellyband," says Grune. "Every time you came back to the cover the bellyband re-established itself—it’s a re-engaging bellyband."
Publisher Steve Grune says the team had been looking for unique advertising opportunities that offer an alternative to display ads and videos. A digital bellyband mock-up was created and shopped around on sales calls.