Bellyband | Definition of Bellyband by Merriam-Webster

Why Everyone Needs a Bellyband for Concealed Carry

Ingrid & Isabel Women's Maternity Everyday Bellaband, Black, 1

$28.00
  • Review
  • TAG : Maternity Belly Bands for Pregnancy | Motherhood Maternity
ADD TO CART
  • Why We Love This

    The EquiFit BellyBand helps protect and guard against rubs and sores around your horses girth and sides.

    Favorite FeaturesMade in the USA Sizing It Up

    12" wide by 3 lengths

    Cob-73"
    Horse-75"
    Oversized-77"

    Since the tablet version of Popular Science, which has about 70,000 paid subscribers on the iPad version, often features an animated cover, the November issue’s cover will animate and then morph into a display ad for BASF and then finish as a bellyband across the cover. Readers touch the bellyband to dissolve it. The whole process repeats when readers re-engage with the magazine.

  • The prototype, when touched, dissolved to allow the reader to gain access to the rest of the issue. "You have to touch and engage with the bellyband," says Grune. "Every time you came back to the cover the bellyband re-established itself—it’s a re-engaging bellyband."

    Publisher Steve Grune says the team had been looking for unique advertising opportunities that offer an alternative to display ads and videos. A digital bellyband mock-up was created and shopped around on sales calls.

  • The bellyband—an advertising device that’s about as traditional as you can get—is getting the digital treatment at Popular Science. The November issue of the magazine’s Mag+ tablet version will feature a digital bellyband that readers have to engage before they’re able to access the contents.

Maternity Belly Bands for Pregnancy

Another note about the bellyband is that most of them don’t do a good job of “wicking” away sweat. So if you use your bellyband for exercise, or during the summer in 100-degree weather, you need to remember to wipe off your gun with a towel at the end of the day to prevent rust. In all of the years of using my bellyband, I’ve just wiped off my gun after my run and have never had a rust problem.